The heyday of the pinup was the s and 50s, but pinup art is still around. To this day, pinup fans emulate the classic style in fashion, merchandise, photography, and even tattoos. It ended up as the second most popular pinup picture in all of World War II. Back in the s, the studio system still ruled Hollywood, and actors and actresses were usually contracted exclusively to particular studios. A surprised Gardner quickly relocated to Hollywood. Her early pinup work was typical for the time, involving shots of her on the beach or in bathing suits.