For most parents, their kids grow up way too fast. They transform from diaper-wearing toddler to attachment-centric first-grader to a fickle teen in what seems like no time, quickly clamoring for independence, privacy and to make their own choices. But as young consumers grow up, so do their media habits. In fact, a Nielsen analysis found that as young viewers cognitively and developmentally change, so too do their cross-platform habits. These changes often begin to occur around eight years old, when curiosity, social interaction and specific interests begin to grow in young viewers.
Keeping teenagers amused on a family holiday is no mean feat. After all, we all remember being the age when a family holiday was pretty low on our wish list. Here are a few of our secrets to a teenager-friendly holiday:. If you can involve your teenager in the holiday planning as early as possible, the chances of them being on board are much better.
Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes
As businesses across the U. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented environment—and will have differing impacts for these two consumer groups. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March. This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings. Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID pandemic arrived.