A social media post by Los Angeles-based American Apparel that used an image of the space shuttle Challenger explosion was "re-blogged in error" by an employee born after the tragedy that killed seven astronauts, the company said. The Tumblr post Thursday used a stylized picture of the shuttle breaking apart in a plume of smoke about one minute after launch from Cape Canaveral, Florida on Jan. The post tagged as "clouds" was deleted Thursday night. American Apparel tweeted the following apology Thursday night: "We deeply apologize for today's Tumblr post of the Space Shuttle Challenger. The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event. We sincerely regret the insensitivity of that selection and the post has been deleted.
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Jun 26, E-commerce and E-retailing , Social media. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store. Challenge: Engage [ Approach: American Apparel designed a custom theme in the same style as their corporate site. To maintain engagement, they post a frequent stream of provocative content, including photos of products, models, advertisements, and inspiration. During heavy-up advertising campaigns for product launches and major announcements, American Apparel also runs Sponsored Posts on Radar, web, and mobile.
American Apparel, a brand that is no stranger to manufactured controversy, committed an accidental offense for once yesterday. The blog post quickly spread, along with not-so-gentle reprimands from the peanut gallery, on both Twitter and Tumblr. Within hours the brand pulled the offending blog post and issued an official apology, while distancing itself as far as possible from the person responsible for the posting.
When American Apparel declared bankruptcy and sold out last year, we thought it was dunzo. Well, except one major difference: All of the models on the website appear to be fully clothed. The previously Los Angeles-based company regularly depicted young women in sexually-charged positions, topless, pantsless, and borderline naked.